European Business Management Course (EBM)

Classes begin on the first day with a course presentation and finish with the marketing project presentation. Sessions take place at the Faculty of Economics from 10:00 to 14:00 or from 9:00 to 13:00 depending on the subject, with a 30-minute break.

Marketing

A course focused on analysing business environments, market trends and marketing strategies, developing strategic thinking, innovation and data-analysis skills for informed decision-making.

Digital Communication

A digital communication and marketing course centred on audience understanding, data-driven strategies, practical tools, critical thinking and adaptation to evolving digital environments.

Finance

The programme trains students to manage and interpret financial information, supporting decision-making in portfolios and companies and understanding the role of financial intermediaries.

Supply Chain Management

A practical course on end-to-end supply chain management, data-based decision-making and Power BI, based on real cases and a global business perspective.

Portfolio Management

The programme trains students in risk measurement, hedging strategies, structured product design and full commercial operations in financial markets.

Marketing Project

A practical entrepreneurship course where students develop a business idea, analyse target audiences, create an MVP, design a marketing strategy and present a professional pitch.

Course structure

The course combines lectures, cases and project work so students can test business concepts in practical situations while working in an international environment.

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