European Business Management Course (EBM)
Classes will begin with a presentation of the course and will end with the presentation of the marketing project.
Classes will be held at the Faculty of Economics, in the classrooms specified in the class schedule, from 10:00h. to 14:00h, or 11.30h to 14:30h, depending on the subject, with a 30-minute break.
Subjects
Marketing
Course focused on analysing business environments, market trends and marketing strategies, developing strategic thinking, innovation, and data analysis skills for informed decision-making.
Digital Communication
Course on digital communication and marketing, focused on audience understanding, data-driven strategies, practical tools, critical thinking, and adapting to evolving digital environments.
Finance
The Finance programme equips students to manage and interpret financial information, supporting decision-making in portfolios and companies, and understanding financial intermediaries’ roles.
Supply Chain
Practical course on comprehensive supply chain management, data-driven decision-making and Power BI, based on real-life cases and a global business perspective.
Portfolio Management
The stock market programme trains students in risk measurement, hedging strategies, structured product design, and comprehensive trading operations across financial markets.
Marketing Project
Practical entrepreneurship course where students develop a business idea, analyse target audiences, create an MVP, design a marketing strategy, and present a professional pitch.